Experience With Voice

kwilcox

Karen E. Wilcox

Founder and President

I’ve focused my entire career on business-to-business marketing and business development. Through my 30+ year career, I’ve found that I have the most fun when I’m working with a company going through change. That could be a merger, a change in business focus, or achieving the next level in the company’s growth curve. Prior to founding Marketing Speaks, I held director and manager roles at two Big 4 accounting firms, two international law firms, and an international PR agency. Most recently, I’ve spent a significant amount of time at one of the first hybrid law firms in the country building its marketing and business development function.

I’ve worked with all elements in the marketing toolbox to:

  • Create brand strategy and brand management programs at the corporate and sub-brand levels in the United States, China, and Japan.
  • Craft content creation and distribution programs that drive the marketing and business development strategy of the firm.
  • Improve marketing team productivity utilizing technology and knowledge management tools.

Experience Highlights

  • Marketing Team Development
  • Marketing and Business Development Strategy
  • Brand Strategy
  • Content Creation and Distribution Programs
  • Marketing Communications
  • Marketing Technology Platforms
  • Process Improvement
  • Budget and Spend Analysis